Scott Button is Founder and Group CEO of Unruly, the global platform for social video advertising, where he's taken the company from start-up to category leader, with 9 offices in 7 countries. Before launching Unruly in 2006, Scott was CEO of Connextra, a venture-backed UK ad serving firm. He holds an MA from Cambridge and a BPhil from Oxford, both in philosophy, and previously did short spells in the House of Commons and at McKinsey & Co.See full list of speakers here
Founded in 2006 and with offices in New York, San Francisco, Chicago, London, Berlin, Paris,
Amsterdam, Stockholm and Sydney. Unruly is the global platform for social video advertising. Unruly
serves Fortune 100 brands and their agencies with social video advertising campaigns, exclusive
proprietary data and consumer insight.
Using our proprietary technology platform MEME (Media Engagement and Measurement Engine), we
have delivered, tracked and audited 1.65 billion video views, across 2,000+ successful social video
campaigns, for over 400 brands since 2007. Milestone campaigns include T-Mobile's Life's for Sharing
series, Evian's global Roller Babies hit, Old Spice’s “Man Your Man Could Smell Like” campaign and
Coca-Cola's Happiness series.
The Unruly player has been specifically developed to function across all mobile and tablet devices,
enabling brands to engage customers wherever they are and whatever device they’re using, across
social environments including YouTube, Facebook, Twitter, premium publisher sites, influential blogs
and mobile applications.