Asaf is the Founder and Chief Executive Officer of Minute Media, parent company of 90min, 12up, DBLTAP and Mental Floss. Founded in late 2011, Minute Media has grown to be one of the world's fastest growing media platforms with over 100MM monthly unique users worldwide and has expanded the brand throughout Europe, North America, South America and Asia. Asaf is involved in all aspects of Minute Media's growth and operations, from product development to marketing and content.
Previously, Asaf spent four years with Cisco's Corporate Development team, driving acquisitions and investments with a focus on the Israeli tech arena. Prior to Cisco, Asaf was a Venture Capital investor with Evergreen Ventures in Tel Aviv as well as with Apax Partners in California.
Asaf has an M.B.A. from The Wharton School at University of Pennsylvania and a dual B.A. degree in Law & Economics from Tel Aviv University.