Asaf is the Chief Executive Officer of Minute Media, parent company of 90min. Asaf founded 90min in 2011as FTBpro. Since then, 90min has grown to be the world’s largest football media platform, driven by a contributor-driven model, and has expanded the brand throughout Europe, North America, South America and Asia. Asaf is involved in all aspects of Minute Media’s growth and operations, from product development to marketing and content.
Prior to 90min, Asaf was the founder and Chief Marketing Officer at Top 7 International and also spent four years at Cisco Systems Israel where he was responsible for business development in the Israeli market. Asaf has a M.B.A. from The Wharton School at University of Pennsylvania and a bachelors of arts from Tel Aviv University. He resides in London and his favourite team is the San Antonio Spurs.