Bernd is a data activation specialist at Google. As an expert in the fields of machine learning and artificial Intelligence he is fully aware of the importance of data for the results of ML based algorithms. With this believe he helps advertisers to leverage their own data to allow Google's bidding and targeting algorithms to deliver the best possible results. Before he joined Google, Bernd has been working in agile software development while being part of projects building big e-commerce platforms (e.g. otto.de).