Person avatar: Christian Seifert

Christian Seifert

General Management / Strategy

Company logo: dfl deutsche fußball liga

DFL Deutsche Fußball Liga



Christian Seifert is the Chief Executive Officer of the DFL GmbH. Furthermore, he is Vice President of the DFB and a member of the board of the DFL e.V. Prior to that, Seifert was Chairman of the Board at KarstadtQuelle New Media AG. During his tenure there, heoversaw the acquisition of sports broadcaster DSF (now SPORT1) and an extensive merchandising rights package for the 2006 FIFA World Cup. Thiswent hand-in-hand with an expansion of the company’s involvement in thespheres of e- and TV commerce. From 1998-2000, Seifert was Director of Marketing (Central Europe) for MTV Networks, having previously risen to the post of Head of Product Management at MGM Media Gruppe Munich (1995-1998). As Chief Executive Officer, Seifert is responsible for the strategic orientation and overall leadership of the DFL. Since joining in 2005, he has overseen revenues of over €10 billion from media rights, which is a 287 per cent increase since the 2005/06 season. The DFL and its sister organisations now manages the production of coverage from stadiums, data collection and the largest digital football archive in the world, and is one of the most respected and professional sports organisations in the world.

Conference attendance

NOAH19 Berlin

Related Companies

Primary Company Info

Frankfurt am Main
Year Founded:
Active Markets:
Western Europe All,

Edition June 2019

The latest NOAH Bible is out! Featuring an update on our conferences and a valuation / industry KPI snapshot for:

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