Co-Founder & CEO of Ave + Edam. Ave + Edam is a DTC brand using innovative algorithms for personalizing skincare products to reshape beauty care and make products truly match their customers individual needs & wants, analyzing their lifestyle and the environmental factors they're exposed to. Clean. Smart. Vegan as well as engineered and fairly produced in Germany. Former COO of a b2b platform business. Former member of senior leadership team of Rocket Internet SE, helped to grow Rocket from a small startup to Europe's largest tech company including IPO work in 2014. Holds an MBA from WHU&Kellogg. Holds a PhD from Christian-Albrechts University. Lawyer admitted to the German bar association specialised in PE and VC.