Person avatar: Itamar Benedy

Itamar Benedy

General Management / Strategy

Company logo: anzu


Co-Founder & CEO


Before Anzu, Itamar was the CEO of Glispa, a Berlin-based advertising firm with €100M in annual revenues, a team of 250 people, and 9 international offices. Itamar has been overseeing the Glispa's transformation from an affiliate marketing company into a full-stuck ad-tech business. As part of this journey, Itamar led the acquisitions of JustAd, a playable ads start-up, and Relevantech, a Telecom monetization platform. Previously, Itamar served as the VP Marketing at and, leading the user acquisition, monetization, and analytics teams. He guided to become a market-leading fitness firm and transformed mHealth into a business with over 40 million downloads across 30 apps. With a decade of experience in mobile and marketing, Itamar is a member of the Mobile Steering Group Board of IAB, and the Young President Organization (YPO). He was also nominated for Forbes Israel 30 under 30 in 2016.

Conference attendance

NOAH19 Berlin

Related Companies

Primary Company Info

Year Founded:
Active Markets:
Central & Eastern Europe All, Southern Europe All, Western Europe All,

Edition June 2019

The latest NOAH Bible is out! Featuring an update on our conferences and a valuation / industry KPI snapshot for:

  • Company valuation work
  • Peer group analysis
  • Industry KPI benchmarking
  • Financial analysis