JOCHEN KRISCH is an independent web analyst and strategy consultant with the retail and media industry. He founded Exciting Commerce in 2001 to explore new business models in the online retail industry. Among his clients are some of the largest and most successfull online retailers and some of the most innovative startups. Until 2001 Jochen was Vice President Planning & Analysis at Germany's first shopping channel HSE24. Jochen is one of the leading experts of new shopping models and was named one of Germany's 52 leading internet industry experts in 2007. He has co-authored reports like "Social Commerce - Selling in the Community Age" and "An Analysis of Change in E-Commerce" (both in German language) and is a regular speaker at industry events like Web 2.0 Expo Berlin, Web 2.0 Kongress, Internet World Kongress. He has been quoted in national (Focus, Spiegel, Zeit, Wirtschaftswoche) and international publications (Financial Times). Jochen holds a degree in Computer Science and resides in Munich, Germany.