Liraz Margalit, Ph.D., is a web psychologist, keynote speaker and Director of Behavioral Science at Clicktale. She analyzes digital consumer behavior from a cognitive perspective. Her analyses incorporate theory and academic research into a conceptual framework that creates insights into online consumer behavior. Liraz is a keynote speaker and writes an ongoing blog for Psychology Today called Behind Online Behavior. She previously held a post-doctoral internship with the Program of Psychology and Decision Making atthe Lauder School of Government - IDC, where she is a lecturer.