Person avatar: Mark Woerde

Mark Woerde

General Management / Strategy

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Mark Woerde is co-founder of the Amsterdam-based ad agency Lemz (acquired by Havas in 2017) and the non-profit organization AdAge ranked him one of 50 most creative people in the world. In 2018 Woerde was awarded the golden United Nations/RFBF Peace Medal for his Make Friends Across Religions initiative. Woerde started his crusade to promote prosocial advertising in 2011 when he delivered the world’s most comprehensive body of evidence that people are waiting for brands to embrace and promote altruistic values. These findings grew into the bestselling book How Advertising Will Heal The World and Your Business. n 2014, Woerde’s dream to set a world wide radical example of how creativity can make this world a better place was realized. Together with his team and Terre des Hommes, he put Webcam Child Sex Tourism successfully on the agenda of politicians and police forces all over the world with the virtual girl Sweetie. In 2017 Woerde and his team launched the Make Friends Across Religions initiative, an historical appeal made by the most prominent leaders of the world’s major religions. The statement is intended to reduce social tension around the world by stimulating interpersonal contact between people of different faiths. The appeal was made by Pope Francis, the Grand Mufti of Egypt, Chief Rabbi Jonathan Sacks, H.H. the Dalai Lama, Ecumenical Patriarch Bartholomew I, Sri Sri Ravi Shankar and many others.

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NOAH19 Berlin

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