Patrick Kück is responsible for Strategy & Innovation at Porsche. The vision: To be the most successful brand for exclusive and sporty mobility. New technologies and business models are driving the transformation of the automotive industry. Porsche is taking a proactive approach, seeking to explore new opportunities to shape the future of the sports car. Therefore, new competencies are necessary. Porsche is well aware that partnerships are the key to success and is creating an open innovation ecosystem. NOAH is one platform to find companions for the way to the future of mobility.