In 2008, shortly before the outbreak of the financial crisis, Robin Behlau and Mario Kohle, then 23 years old, founded their own company: Käuferportal. Käuferportal very quickly developed from a start-up to Europe's leading platform for products and services around the home: 1.8 million customer inquiries per year, 500 employees and an annual order volume of more than 1 billion euros. In 2016, General Atlantic and ProSiebenSat.1 Media SE became partners. In 2019, the NuCom Group took over the majority of the shares.
In the industry, Käuferportal had long been seen as a “hidden champion”. At the end of 2018, after ten years as market leader, Behlau took the company to the next level, renaming it Aroundhome and launching a large-scale TV campaign aimed at building it into Germany’s number one brand for around-the-home services.
Even after ten years, Behlau is still deeply involved in the operations of the business. In addition to his role as CEO leading corporate strategy, he focuses on sales management. Claas van Delden, Co-CEO of NuCom Group, describes Behlau as a "true founder with an ingenious sales gene". At Aroundhome, he has established one of the most powerful sales structures in Germany.
Behlau is also is in charge of online marketing, which is a leader of automated regional advertising campaigns. On top of that, he looks after major customers and is actively involved in investor relations and internal communications.
Behlau has been a member of the Entrepreneurs' Organization (EO) since 2010. He is also an active investor himself.