Person avatar: Sten Saar
Company logo: zego


Co-Founder & CEO


Nominated as Europe’s Young Entrepreneur by Bloomberg Businessweek in 2007, Sten rose to prominence at the age of 17, founding his own business selling innovative notepads for students. The company traded in four different countries, with a net revenue of $1m. In 2011, Sten joined luxury property rental company onefinestay where he focussed on building the service delivery function as Head of Operations. He then moved to Deliveroo, developing their operational infrastructure to support rapid growth. Since founding Zego in 2016, Sten has grown the team to 120 full-time employees and launched the business in five countries. He continues to execute ambitious growth plans, expanding Zego’s offering beyond products for the gig economy to provide insurance solutions for the new mobility industry and transforming his startup into a global business.

Conference attendance

NOAH19 London

Related Companies

Primary Company Info

United Kingdom
Year Founded:
Active Markets:
Western Europe All, Northern Europe All, Southern Europe All,