Valerie Bures-Bönström is CEO of VAHA and a serial entrepreneur in the fitness industry. Valerie is the former CEO of Mrs. Sporty, Europe largest chain of women boutique fitness clubs. She advanced the training concept of Mrs. Sporty to make functional training highly effective and safe by implementing the first digital personal trainer - Pixformance - used by over 300.000 users in over 1000 locations worldwide.
As a founder and CEO of Pixformance she develops artificial intelligence for functional training, pushing the digitization of the fitness and medical industry.
In 2019 Valerie founded her third company: VAHA. VAHA provides access to personalised, immersive sessions for body, mind, and nutrition at home via an interactive mirror.vaha.com