Yael Shafrir is Vice President of International Partnerships at Disney-backed storytelling platform, Playbuzz. In this role, she oversees the creation of international growth opportunities within strategic markets to execute the company's evolvement strategy. Prior to this, Yael was GM of the Middle East, APAC and eastern Europe, at Playbuzz.
Yael boasts a strong background in business development within the realm of digital media where she has utilized her past as a journalist and copywriter. Prior to her role at Playbuzz, Yael was VP of Business Development for Trendline Group, where she focused on the company's cross-media activity, using its digital assets to grow its tangible business. Before that she ran content and marketing for Vringo, a global video ringtones startup founded by Jonathan Medved, that turned private ringtones into commercial messaging.
Beginning in the 90s, Yael had a key hand in creating a digital presence for notable brands in Israel, starting with establishing the first websites for major companies to defining content strategies through the early 2000s. She also developed content activities for banks, large investments houses and insurance companies.
Yael began her career writing and editing editorial content for the top media corporations in Israel.