Self-Description

Babbel – the app that helps you speak a new language like you’ve always wanted to. When learning a language, nothing is more rewarding than a real conversation. 73% of surveyed customers feel that they’d be able to hold a conversation within five hours of using the app.The Babbel language learning app for web, iOS and Android makes it easy to learn 14 different languages from 7 display languages. Bite-sized lessons fit into everyday life and are split into useful real-world topics, from introducing oneself, to ordering food and making travel arrangements. The app’s effective game mechanics ensure that learners stay motivated to achieve their goals, with the average user continuing to learn with Babbel for more than 12 months. Uniquely, every course is created specifically for each language pair by a team of education experts, linguists and language teachers. Fast Company Magazine recognised Babbel as the most innovative education company of 2016.Babbel was founded in 2007 by Markus Witte (Chief Executive Officer) and Thomas Holl (Chief Strategy Officer). Since then, the team has grown to over 500 people from 40 nations, spread between Berlin and New York. With no ads, and a transparent, subscription-based business model, the company’s focus remains firmly on getting learners conversational fast.The company recently surpassed 1,000,000 active paying subscribers.

Primary Company Info

Headquarters:
Berlin, Germany
Country:
Germany
Year Founded:
2007
Company Segment:
EduTech
Website:
Active Markets:
Global

NC Company Overview

Babbel is a technology company that produces language learning apps that enable people to learn new languages on the go using their mobile devices. It has a transparent subscription model with no ads and uses gamification approaches to make learning languages efficient and fun. Babbel, based in Berlin, Germany, has been in operation since 2007 when it was founded by its CEO Markus Witte and Chief Strategy Officer Thomas Holl. Its aim has always been to make learning new languages as efficient as possible, and a study done by the City University of New York in 2016 found that Babbel was more effective than any other language study apps tested. Babbel was also named the Most Innovative Education Company by Fast Company Magazine in 2016. As of May 2019, Babbel has over 500 employees from 49 different countries. It has a US headquarters in New York, which is headed up by US CEO Julie Hansen. The company hit the milestone of 1 million active users in early 2016 and has continued to grow rapidly. Its success rates are impressive, with 73% of subscribers reporting that they believe they would be able to hold a conversation in the language they are studying after five hours of use. It currently offers seven different display languages, and 14 languages to learn.

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