Blippar is a technology company specializing in augmented reality, artificial intelligence and computer vision. Its flagship product, Blippar app, is a visual discovery app, harnessing augmented reality and artificial intelligence to bring the physical world to life through smartphones.

Primary Company Info

London, United Kingdom
United Kingdom
Year Founded:
Company Segment:
Big Data & AI,Vertical SaaS
Active Markets:

NC Company Overview

Blippar is an augmented reality (AR) and computer vision technology company, which strives to develop innovative ways of using tech to enhance the real world by providing more information and value from the things people see when looked at through enabled devices like smartphones and AR/VR glasses. Blippar, based in London, UK, has been around since 2011, and has made a huge impact as the potential of AR has become increasingly acknowledged. Blippar has also acquired Layar, another leading AR company, and invested heavily in WaveOptics, who develop smart glasses that can be used when interacting with AR technology. Blippar has a global outreach and is at the forefront of bringing AR into mainstream use. As of May 2019, Blippar’s tech has been used by some of the best-known brands in the world, including Nestle, Porsche, L’Oreal, General Mills, Proctor & Gamble, and Pepsi. Brands like these have used Blippar’s innovations to create high impact, engaging experiences used in their marketing. Blippar has been recognized in many industry awards and company listings, including being listed by both Forbes and CNN as one of the world’s fastest growing companies, and by CNBC as one of the most disruptive companies in terms of innovation for three years running.

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