NC Company Overview
Booking Holdings is a company that operates some of the best-known travel and travel services brands in the world. Its six main online brands are Booking.com, KAYAK, OpenTable, Rentalcars.com, Priceline, and Agoda. It aims to help people experience the travel they want while finding the best deals on the things they need, like flights, hotels, car rental, tours, and other essentials like travel insurance. It allows people to compare options and make bookings all through the branded websites, and to discover new travel ideas and special offers.
Booking Holdings, based in Norwalk, Connecticut, USA, was originally founded in 1997 when online travel booking was still a new concept. It was previously called the Priceline Group. Brands that are now part of the Booking Holdings network of travel companies have become among the biggest names both in travel, and on the web as a whole, and the companies have adopted new technologies as they have become helpful for travel planning and booking, including introducing apps when the smartphone revolution changed the way people connect with online services, and bringing in AI and machine learning features to make better recommendations for users.
As of June 2019, Booking Holdings operates all over the world, in more than 40 different languages, reaching more than 220 countries.