Company logo: carplanner


Digital car-as-a-service marketplace for all-inclusive, hassle-free car subscriptions.


CarPlanner is a digital car-as-a-service marketplace for all-inclusive, hassle-free car subscriptions. Thanks to our easy-to-use search tools, our users choose the best car for their needs and pay monthly for a car that includes services such as insurance, maintenance and other car related fees and taxes. CarPlanner launched in 2015 and has until now been a lead generation partner to leading car manufacturers such as Alfa Romeo, BMW, Citroen, Dacia, Fiat, Jaguar, Land Rover, Mercedes, Mini, Nissan, Renault, Toyota and others. As the auto industry is shifting from car ownership to car-as-a-service, CarPlanner is evolving as well to become a leading car subscription marketplace. We aggregate all the best car subscription offers on the market, and then support users until the contract is finalised. We directly own the user relationship end-to-end, remaining engaged during the contract lifecycle with relevant products and services and a renewal offer when the contract is due to expire. We are powered by technology, use ChatBots throughout the user journey and are designing an entirely digital car subscription process. We launched in Italy first as the subscription market is fast evolving here but our technology and relationships with leading car manufacturers and fleet companies are making our business highly scalable across Europe.

Primary Company Info

Rome, Italy
Year Founded:
Active Markets:

NC Company Overview

CarPlanner, based in Rome, Lazio, Italy is a company that aims to help users to take advantage of the consumer trend towards car-as-a-service subscription models over conventional car hire or car ownership. CarPlanner provides a digital marketplace where consumers can not only compare car subscription plan offerings in their area in order to find the best deals, but can also manage their chosen subscription through the CarPlanner site. The company has been in operation since January 2015, however it was originally focused on lead generation for major car manufacturers such as BMW, Citroen, Fiat, Mercedes, Renault and Toyota. CarPlanner then expanded into B2C car subscription service aggregation, as the availability and popularity of car-as-a-service offerings grew. CarPlanner, operating in areas like automotive, digital marketing, lead management, marketplace, subscription service and car hire management is a company that aims to use the latest in interface technologies to provide a reliable and easy-to-use service. CarPlanner has implemented proprietary chatbot technology to assist users in finding answers to common questions, and to resolve issues with their car service as they happen. This enables the customer to manage everything they need to do online. CarPlanner looks to make the entire car subscription process automated and easily accessible, allowing for greater convenience.

Edition June 2019

The latest NOAH Bible is out! Featuring an update on our conferences and a valuation / industry KPI snapshot for:

  • Company valuation work
  • Peer group analysis
  • Industry KPI benchmarking
  • Financial analysis