Self-Description

Clicktale taps into the wisdom and behavior of millions of visitors so that businesses can deliver the best digitalexperiences to drive amazing business results. By synthesizing complex behavioral patterns based on millisecond-level actions such as hovers and scrolls, we enable businesses to interpret their customers’ digital body language and understand intent. The pioneer in Experience Analytics, Clicktale marries cognitive computing, machine learning and psychological research to automatically surface issues and answer questions that keep executives up at night.

Primary Company Info

Headquarters:
Ramat Gan, Israel
Country:
Israel
Year Founded:
2006
Company Segment:
Analytics & Intelligence
Active Markets:
Global

NC Company Overview

Clicktale is a company that specializes in analyzing user experience on websites. Clicktale’s platform can provide information to website owners based on millions of visitors’ onsite behaviors, including actions that take just milliseconds, for instance, where people hover their mouse, and how fast they scroll. This analysis can be used to provide powerful insights that can help clients truly optimize their websites for the user, improving engagement. The technology that Clicktale has developed can give all kinds of information to its clients in terms of their own customers’ ‘online body language’, and it is also possible to show replays of real and average customer journeys through a given website. The experts at Clicktale also help their clients make sense of the information that can be derived from these analyses, to make the best choices for their websites. Clicktale, based in Ramat Gan, Tel Aviv, Israel, was founded in June of 2006 and has shown impressive growth ever since. As of April 2019, Clicktale has 62 partners and operates in 102 countries around the world. It has analyzed over 350 billion on-screen behaviors and optimized over 25k websites. Their customers include household names across a wide variety of sectors, including Samsung, Dell, AVIS, B&Q, Harley Davidson, Heathrow Airport, Royal Bank of Scotland, Allianz, GoDaddy, Virgin Media, Sky, and Vodafone.

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