NC Company Overview
eToro is a network of solutions that brings the power of social networks into the field of financial trading.
The concept allows the user to follow other people – both friends and strangers who are also using the network - and see the trades they are making. This can allow newer traders to copy the trades of more experienced people if they choose. They can also make their own trades through the system and allow these to be shared with other members. This can be a great way for people who are new to trading to learn what to do, or for people to pick up different strategies and approaches from their peers. It can also allow traders to interact with each other and share their own knowledge, enabling them to refine their approaches based on collaboration.
eToro, based in London, England, was launched back in 2007 and has experienced rapid growth to become one of the most popular socially focused trading platforms.
As of May 2019, eToro has registered offices in Israel and Cyprus as well as its UK HQ in London. Its main products are the OpenBook and WebTrader software, which work together to give the user both the trading and social functionality.