Self-Description enables people to compare the costs and features of a wide variety of insurance policies, financial products and energy tariffs in a quick and easy way. In short, we help people find great operates a leading UK price comparison website,, which attracts approximately five million visits every month and is designed to save people money.We disrupted the insurance market when we launched in 2006 as the first comparison website to display policy details rather than just listing prices. Our goal was then, and still is now, to help people make better-informed buying decisions.We have remained dedicated to helping people choose the most appropriate products rather than just the cheapest. To that end we have teamed up with Defaqto to integrate additional policy information into a number of our insurance comparison services, and we were also the first to make use of customer reviews to give people a fuller picture before they decide to buy.The Group uses data gathered from more than 20 million customers over the last 10 years to underpin its drive to continually improve its proposition and leverage its strong position.

Primary Company Info

Newport, United Kingdom
United Kingdom
Year Founded:
Company Segment:
Lead Generation Services,InsurTech

NC Company Overview

Gocompare is a price comparison website for the UK market. Gocompare originally focused mainly on insurance, offering users the opportunity to compare, select and buy the best insurance policies for their needs, including insurance in a wide range of categories from essentials like home insurance and car insurance to more niche insurance offerings like taxi insurance, student insurance, and pet insurance. As the popularity of the service grew, it has expanded into other verticals, and now also offers comparisons on many other things, such as energy providers, mobile phone contracts, loans, savings accounts, travel, and travel extras like airport parking and car hire. Gocompare has very high standards about which providers it will partner with and only features offerings from highly trusted insurers, lenders and other service providers. Gocompare, based in Newport, Wales, UK was founded in 2006. The brand is very well known in the UK market, in part because of its TV advertising campaigns, which feature a tenor opera singer called ‘Gio Compario’ appearing in different places and surprising people by singing the company’s jingle. As of May 2019, Gocompare has a 4.6-star rating from over 18k consumer reviews on leading UK review sites. In 2016, it won the valuable UK Investors in People accolade, and it has also been a winner at the Insurance Fraud Awards.

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