Company logo: grover


Grover is bringing the Access Economy to the Consumer Electronics Market by offering a simple, monthly subscription model for the best in tech.

Company Overview

Grover ( is one of Europe’s market leaders in technology rentals, bringing the access economy to the consumer electronics market, by offering a simple, monthly subscription model for the best in tech. Grover is the first financing company for the circular economy, breaking the link between ownership and use, and buying products, so people don’t have to. Private customers as well as businesses get access to a wide assortment of over 1500 tech products such as smartphones, laptops, virtual reality (VR) gear, and wearables profiting from flexibility and full usage rights at a fraction of the purchase price. The rental is available on and through Grover’s broad online and offline partner network including Europe’s leading electronics retail group, MediaMarktSaturn, as well as Gravis, Conrad and Tchibo. The service allows its users to keep, switch, buy, or return products depending on their individual needs, to maximize the value of their tech in their lives.

Primary Company Info

Berlin, Germany
Year Founded:
Company Segment:
Vertical E-Commerce
Active Markets:

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Edition June 2019

The latest NOAH Bible is out! Featuring an update on our conferences and a valuation / industry KPI snapshot for:

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  • Peer group analysis
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