Company logo: hellofresh

HelloFresh

Subscription service that focuses on premium quality and ecological foods

Self-Description

HelloFresh is the world's leading meal kit company, operating in the U.S., the United Kingdom, Germany, the Netherlands, Belgium, Australia, Austria, Switzerland and Canada. HelloFresh delivered 33.7 million meals in the 3-month period from 1 April 2017 to 30 June 2017 to more than 1.25 million customers. HelloFresh was founded in November 2011 in Germany and pioneered the global phenomenon of meal kits. The company has offices in New York, Berlin, London, Amsterdam, Zurich, Sydney and Toronto and operates seven fulfillment centers around the globe.

Primary Company Info

Headquarters:
Berlin, Germany
Country:
Germany
Year Founded:
2011
Company Segment:
Vertical E-Commerce
Active Markets:
Intercontinental

NC Company Overview

HelloFresh is a company that sends its subscribers the ingredients necessary to cook meals designed by nutritionists and chefs. The idea is to enable anyone to cook high quality, nutritious food at home and enjoy the benefits of a better diet, without losing time planning meals and buying groceries every week. It offers a choice of regularly updated menu items, so subscribers are always able to try new recipes and enjoy variety, and the ingredients are pre-portioned to make cooking and portion control simple. HelloFresh meals are designed by qualified chefs and nutrition experts, and the subscription style of service means it is easy for customers to get into the habit of receiving their deliveries and cooking the recipes, with the option to put deliveries on hold if they are going away. HelloFresh, based in Berlin, Germany, was founded in 2011 by two friends who had the idea of simplifying the way people gained access to fresh foods and making it easier for busy people to get the benefits of nutritionally balanced, homemade meals. As of May 2019, HelloFresh is the biggest global meal kit provider, with its services available in 10 countries. It has over 2.04 million households as subscribers and has delivered 54.7 million meal kits, as of the end of 2018.

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Edition June 2019

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