Klarna was founded in 2005 in Stockholm, Sweden with the aim of making it easier for people to shop online. In the last 14 years, technology has evolved, excited, and transformed the world around us, yet our mission remains as relevant as ever – to make paying as simple, safe and above all, smoooth as possible. Klarna is now one of Europe’s largest banks and is providing payment solutions for 60 million consumers across 130,000 merchants in 14 countries. Klarna offers direct payments, pay after delivery options and installment plans in a smooth one-click purchase experience that lets consumers pay when and how they prefer to. When the company acquired SOFORT in 2014 the Klarna Group was formed. Klarna is backed by investors such as Sequoia Capital, Bestseller, Permira, Visa and Atomico.

Primary Company Info

Stockholm, Sweden
Year Founded:
Company Segment:
Payments,Banking Fintech

NC Company Overview

Klarna is a financial technology company that operates in the online payments sector. It serves both shoppers and merchants by allowing for easy online payment transactions, including flexible features such as enabling merchants to offer payment by installment or after delivery and allowing for fast one-click style payments. The aim of Klarna’s solutions is to enable merchants to offer the kind of payment methods that help them make the most sales and avoid shopping cart abandonment and to make it so that shoppers can pay for things online the way they prefer in more situations. Klarna, based in Stockholm, Sweden, was founded in 2005, with the ambition of serving the e-commerce market and making online payments easier for both consumers and merchants. In 2014, it formed the Klarna Group after acquiring SOFORT. The business is backed by major investors who include Atomico, Sequoia Capital, Visa, and Bestseller. As of May 2019, Klarna is one of the largest banks in Europe and has over 90k merchants across 14 countries using its solutions, and over 60 million consumers. Klarna has a global outreach and has locations in the USA, the UK, Belgium, Germany, Norway, and Austria among other European and international sites.

Related slides