NC Company Overview
Lalafo is an online marketplace for consumer to consumer (C2C) sales of all kinds of items, offering a kind of virtual ‘flea market’ for used goods, including clothing, accessories, homeware, and collectibles. Lalafo is available through Android and iOS apps and is designed to have an intuitive design that makes it easy for people to buy as well as to add their own items for sale to the Lalafo community.
One of the things that the company believes sets it apart from other C2C marketplaces is its smart use of AI to make recommendations to customers based on their own preferences and buying history. This can not only lead to a better experience for shoppers but can also help sellers get more visibility on their items.
Lalafo, based in Tallinn, Estonia, was established in 2015 and has become very successful in its main markets in Eastern Europe and Russia.
As of May 2019, Lalafo has around three billion unique users per month, and the average time spent on the site by each user is 30 minutes. It has sold products with a collective value of over 10 billion EUR. It is available in several languages, including English and Russian.