Marfeel is an ad tech platform that revolutionizes the way publishers create, optimize and monetize mobile websites. Marfeel developed a proprietary technology that analyzes publishers’ unique audience – user habits, behavior and usage patterns- and dynamically adjusts the mobile site layout, to address these, which results in maximizing readership levels, engagements, pageviews, loading time and ultimately- ad revenue. Marfeel’s UX technology is designed to automatically update mobile content, reflecting any changes taking place on the desktop site, so that content is consistent across all channels, eliminating any need of IT support. All updates are done via the cloud, making the maintenance of mobile sites simple, user-friendly, and cost-effective for publishers.

Primary Company Info

Barcelona, Spain
Year Founded:
Active Markets:

NC Company Overview

Marfeel is a platform for advertising technology, which aims to revolutionize the way that mobile websites are monetized, optimized, and created. It uses its proprietary technology to understand a publisher’s audience and its behavior and uses this analysis to optimize the site’s mobile layout with dynamic adjustments. New content is kept consistent with the desktop version of the site and it provides a coherent experience should visitors use both. The goal is to maximize the time visitors spend on the site and their engagement with it, as well as to optimize loading time and ultimately drive more revenue from advertising. Marfeel, based in Barcelona, Spain, has the backing of strategic investment partners focused on the technology sphere, who include Nauta Capital, BDMI and Elaia Partners. As of May 2019, Marfeel has been named as a Gartner Cool Vendor and was named in 2015 as one of WIRED’s Top European Startups. Marfeel was also included in 2016 research into ad blocking performed by Forrester. It has a strategic partnership with Google which dates back to 2015, and it reaches over 500 million people per month. It has partnerships with over 20k advertisers to ensure the most relevant and high-quality advertising is published on each client’s sites.

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