MORI (babymori.com, and minimori.com in the US) is a digitally native direct-to-consumer baby and toddler-wear brand with a long list of awards.
MORI is an innovative and sustainable babywear brand that is disrupting the traditional market with the direct-to-consumer model and its unique fabrics - “World’s Softest "
We launched 4 years ago with a passion to craft soft and safe sleep essentials for newborn to 3 years. Using only gentle, soft and environmentally conscious fabrics that are delicate on baby's sensitive skin and look after the planet they will grow up in, ensuring that every family’s wellbeing is always put first. With expert advice and ongoing support, MORI is fast becoming the go-to brand for every new parent.
In 2018, Kim Kardashian posted about MORI twice organically and Louise Roe became our official brand ambassador. In the UK, we won the award for 'Brand of the Year' at 'The Little London Awards', the "Best Baby Gift" award by Absolutely Mama and our 'Clever Sleeping Bag' won BEST product by 'Mumsnet'. We also recently launched a collection in collaboration with Central Saint Martins, as the first baby/kidswear brand to ever do so. This year we will be launching a global collaboration with The Gruffalo.
We sell our branded products in two online stores (UK and US) in three currencies. Although the majority of our sales (>85%) are online, we grew to 200 stockists globally. Half of these are in the UK, while the rest are in North America, Europe and Asia.