NC Company Overview
Prima.it is a fully online insurance company that specializes in car and motorcycle insurance in the Italian market. Prima.it aims to make the process of getting a car insurance quote as fast and painless as possible, and uses cutting-edge data technology and AI, as well as its expert employees, to be able to offer fast insurance decisions. Prima.it offers coverage options for drivers in most situations, and its Prima Assicurazioni cover is trusted by consumers who prefer an online experience where fast, convenient service is the priority.
Prima.it, based in Milan, Italy, was founded in the summer of 2015, with the vision of making both obtaining car insurance and having claims settled when needed an easier process for consumers in the Italian market.
As of May 2019, Prima.it has over 300k drivers in Italy insured under its policies for cars, vans, scooters, and motorcycles. It has more than 1k vehicle service centers and body shops affiliated with it, in towns and cities all over Italy. Its claims service helps over 1.5k customers every month. Prima.it has received positive coverage in Italian newspapers including La Repubblica, Il Giornale.it, 24 Ore, and industry media such as Finance Community, Altro Consumo, and Insurance Trade.