NC Company Overview
quantilope is an advanced insights platform that is used to help companies make strategic decisions about their brands and products, using powerful data-driven insights into things like customer behavior and perception. It can be used to track the perception of a brand or product over time, to identify where there is demand for new products, to see what associations customers make with different businesses (including the user’s own business and their competitors), and to find the optimal price point for products. It can also be used to evaluate the market potential of new ideas.
quantilope, based in Hamburg, Germany, launched the first version of the all in one agile insights solution in 2014. It was designed to use the latest in machine learning and artificial intelligence approaches as well as cutting-edge market research techniques, and to provide answers to questions from all areas of a business, including marketing, product development, and strategy. The solution has a global outreach and users all over the world.
As of May 2019, quantilope is used to assist in insight management and decision making by plenty of well-known companies and agencies, including Soda Stream, Wacom, Sheego, Vivanco, Ritter Sport, mytaxi, Ferrero, GFK, Tchibo, Bahlsen, Danone, Just Spices, EY, and VORN Strategy Consulting.