NC Company Overview
Searchmetrics is a company that provides an SEO and content marketing platform for enterprises. The software is provided on a software as a service (SaaS) basis and can be implemented within a business instantly, with no need for on-site installation, upgrades or maintenance. It can be used from different devices and can help marketing professionals gain insights and see market analysis that can help them make their digital marketing efforts more effective and profitable.
Searchmetics aims to take a lot of the guesswork out of search engine optimization and content marketing by offering data-powered, highly advanced forecasting and recommendation capabilities. It can help its clients reach prospects and engage with them when they are most likely to buy, and boost efficiency across all marketing efforts online. Searchmetrics also provides useful research into search engines and digital marketing on its website.
Searchmetrics, based in Berlin, Germany, also has offices around the world to serve a global customer base, including in France, London, and San Mateo. The company was founded in 2005, however, the concept was created by the founder Marcus Tober while he was working on his computer science thesis in 2001. The company is backed by venture capital investors who include Iris Capital, Verdane Capital and Holtzbrinck Digital.