SEDDI allows brands, mills and their supply chains to collaborate in the realtime design of textiles and garments. Our solution is a combination of a collaborative SaaS platform for designing and a hardware platform for capturing and measuring the physical and optical characteristics of textiles. Our platform produces photorealistic digital assets in the form of yarn level 3D simulations of textiles and garments. Brands, mills and their supply chains use these digital assets in place of physical prototypes for initial design & development, as well as for as sales samples. These assets are reused for virtual product & fashion photography and consumer virtual try-on in-store and online. Replacing inefficient and wasteful production methods with digital equivalents has a profound impact on speed to market, design approval, supply chain effectiveness and sustainability.