Company logo: universal avenue

Universal Avenue

Universal Avenue digitalize small and medium-sized businesses (SMBs). Since 2014, we have gained the trust of more than 25,000 local business owners to supply them with the solutions they need to grow and compete.


Universal Avenue is a purchasing platform that helps small and medium-sized businesses discover and purchase first-rate business solutions. Globally, more than 25,000 local entrepreneurs trust us to supply them with the tools they need to thrive in a digitalized and globalized future.We sit at the intersection of the offline and online world, with a distributed network of purchase advisors that, supported by tech and data, identify the best solutions for each individual business owner. Our B2B commerce platform unites sellers, buyers, and sales partners in one ecosystem where they get access to: Sellers - a global B2B distribution network Buyers - a wide range of solutions to digitize and take their business to the next level Sales Partners - a turnkey platform to increase earnings by connecting buyers and sellers Universal Avenue is based out of Stockholm and backed ($22 million) by MOOR (the private investment arm of Kaj Hed, main owner of Rovio, creator of Angry Birds), Fidelity (Eight Roads), Northzone and Salesforce Ventures.

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Stockholm, Sweden
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NC Company Overview


Edition June 2019

The latest NOAH Bible is out! Featuring an update on our conferences and a valuation / industry KPI snapshot for:

  • Company valuation work
  • Peer group analysis
  • Industry KPI benchmarking
  • Financial analysis